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Made with highest-quality, fairtrade, organic ingredients, each product is tested in the John Masters' clean air salon in SoHo to ensure it's proven effective. All steer clear of petrochemicals, GMO's, artificial fragrances, colors and sulfates. Little wonder the line won the UK Soil Association's top award in 2004. In 1991, John created his first organic product, Dry Hair Nourishment and Defrizzer. Ongoing, extensive research and testing of essential oils, plant extracts, and other health-food staples led shortly thereafter to the launch of John Masters Organics, the first comprehensive, luxury-organic hair care line. Still working quietly from his apartment, John (and the products) managed to attract a large and diverse "conscious clientele," and in 1994, he opened his first Soho salon. Under the name John Masters Organics, the salon quickly gained recognition as the only "clean-air salon" in Manhattan, meaning, they simply would not offer services - perms, manicures and many kinds of color - that require the use of toxic chemicals. and in 2004, the brand was recipient of the coveted Soil Association Award for Best Organic Product Line in Europe. Engagingly elegant, yet down–to-earth, John is one of the original innovators in green beauty and remains one of its most popular pioneers. He recently was invited to join Gorbachev's Green Global initiative. Learn more about John Masters Organic Products, or visit our official site for all of other natural and organic beauty product needs. Contact us at info@beautorium.com for all other inquiries. |
